Investing in the Digital Transformation: Accessing Blockchain and Crypto Through Equity Investments and More

08/24/21 | Roxanna Islam, CFA


  • Bitcoin—and the subsequent cryptocurrency and blockchain market—was fueled by a strong investor need for transparency and efficiency beyond the traditional banking system.
  • Investor demand continues to be the driving force behind cryptocurrency/blockchain; however, the landscape has evolved to include a much longer-term trend behind digitalization as more companies evolve and modernize their operations.
  • Now many banks and large corporations have embraced blockchain and are investing in cryptocurrency, which expands investment options in the market beyond direct investment in Bitcoin or Ethereum.
  • Investors can now access the market by investing in stocks of companies which mine crypto assets, enable crypto infrastructure, and utilize crypto or blockchain in their operations—in addition to associated futures and exchange-traded products.

Bitcoin, the first cryptocurrency, was invented in 2008 after the Great Recession shifted public opinion farther away from the traditional banking system as investors demanded more transparency and efficiency. Bitcoin prompted the revolution of “decentralized finance” which included the ability to perform peer-to-peer transactions without an intermediary (e.g., a bank) and created a transparent, shared, immutable ledger also known as “blockchain.” Over the past 13 years, cryptocurrency has grown beyond a method of digital transaction as retail investors learned to take advantage of large price fluctuations in the price of cryptocurrencies. As trading evolved, cryptocurrency and blockchain eventually grew into a unique asset class which incorporates overarching themes of digitalization, transparency, and investor participation. Rather than directly buying and selling Bitcoin and Ethereum, investors can now participate in the crypto market by investing in a range of options—futures, exchange-traded products, trusts, stocks of crypto miners, and stocks of companies that use cryptocurrency or blockchain in their operations.

The cryptocurrency market continues to grow
The global crypto market cap is $1.91 trillion as of August 17, 2021. There are over 11,000 different types of cryptoassets on 395 exchanges, although Bitcoin and Ethereum hold approximately 44% and 19% market share, respectively (Cryptocurrency Prices, Charts And Market Capitalizations | CoinMarketCap). As an investment, cryptocurrencies lie somewhere between commodity and currency. Like gold, crypto has a low correlation to traditional assets, although crypto also has the advantage of being transferable across the globe with ease, making it a more practical and secure method of transaction. And despite being a type of currency, Bitcoin is almost entirely demand driven, unlike the dollar. Bitcoin has a maximum supply limited to 21 million (currently, circulating supply is close to 18.8 million).1 On the other hand, the U.S. Treasury constantly prints dollars, while the Fed controls the supply through its policies. Because Bitcoin is largely demand driven, investors have benefited from the use of technical analysis to take advantage of large price fluctuations resulting from widespread media and corporate news coverage—both positively and negatively affecting the price.

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Blockchain has applications outside of cryptocurrency
On a high level, blockchain is a shared, transparent record of transactions. Each transaction is considered a “block” which records specific data. Each block connects to the others to form a chain of trusted transactions which is unable to be tampered with (What is Blockchain Technology - IBM Blockchain | IBM). Although blockchain has been traditionally associated with cryptocurrencies, the technology has been adopted across multiple industries. For example, Nestle SA (NESN: SWX) was the first major food and beverage company to digitalize its supply chain with an open blockchain for customers to track their purchases (e.g., track milk from farms in New Zealand to factories in the Middle East) (Nestlé breaks new ground with open blockchain pilot | Nestlé Global ( And Bank of America (BAC) recently joined the Paxos Trust Co. blockchain network to evolve its trading operations. With blockchain, it can settle stock trades in a few minutes as opposed to days (BofA Joins Paxos Blockchain Stock-Settlement Network - Bloomberg). As corporations begin to digitalize their operations, many are embracing blockchain, which increases its popularity for both corporate peers and institutional investors.

Investing in cryptocurrency and blockchain as an asset class
It is important to differentiate cryptocurrency trading (i.e., directly buying and selling Bitcoin, Ethereum, etc.) from investing in cryptocurrency/blockchain as an asset class. Investors who wish to access the growth of cryptocurrency as an asset class—rather than trade on short-term news items—may prefer to invest through an index-linked product. The Alerian Galaxy Global Blockchain and Crypto Index family offers several different methods for investing in the asset class including equities (these include cryptocurrency miners, enablers, buyers, and blockchain users), cryptocurrency futures, and cryptocurrency trusts and exchange-traded products.

Both index suites provide a pure-play opportunity with 80% weight deriving from companies that have over 50% of their businesses in crypto activity. The remaining 20% tranche consists of diversified companies. The equity portions of both tranches are equal-weighted, which represents a truly diversified portfolio of the crypto ecosystem. Additionally, the indexes reflect the global reach of the crypto/blockchain market with BLKCHN and CRYPTE (the equity-only indexes) consisting of only 61% and 37% domestic stocks, respectively.

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Bottom Line: Cryptocurrencies like Bitcoin and Ethereum have become a household name, especially with daily media coverage and large companies incorporating both crypto and blockchain into their operations. Instead of trading on technical analysis and short-term news items, investors may prefer the option to invest in the long-term trend behind crypto and blockchain—incorporating key themes of digitalization, decentralized finance, and investor participation.

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